Fixing Coachella
Before April 2010, if you had asked local music fans about the Coachella Valley Music & Arts Festival, you would have heard a pretty consensual answer that reflected its well-earned reputation as one of the nation’s most satisfying rock fests. Since the festival’s 1999 founding by Goldenvoice Productions, the Coachella sensibility had been rooted in the original L.A. punk-rock scene, delivering good vibes and genuine excitement along with a wide range of alternative sounds chosen with a connoisseur’s touch, from this year’s headlining muscle of Jay-Z and Thom Yorke to the dreamier waves of emotion unfurled by the xx as the afternoon sun slowly slid behind the palm trees.
“The No. 1 thing was just too many bodies,” admits Goldenvoice President Paul Tollett.






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