Poll: Coastal San Diego Voters Negative on Sales Tax, Gloria, Trump and Divided on Midway Rising

By La Prensa News Desk / Sept. 21, 2026
A new poll of likely voters in coastal San Diego finds strong opposition to a proposed City sales tax increase, homelessness ranking as the top concern, and Mayor Todd Gloria receiving a lower favorability rating than President Donald Trump.
The poll conducted over the past two weeks shows 64% of respondents oppose a November election ballot measure to raise the City’s sales tax, with only 25% supporting the measure. A similar one-cent sales tax increase, Measure E, failed in November 2024 by only 3,506 votes.
Respondents cited homelessness as their top concern, followed by housing affordability, and the City’s fiscal issues.
When asked whether they believe the City is headed in the right or wrong direction, only 19% said it was headed in the right direction, while 64% said it was headed in the wrong direction.
The poll respondents also expressed negative views of both Mayor Gloria and President Trump.

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