When The Strand Was Ocean Beach’s New Movie House
By Debbie L. Sklar / Special to the OB Rag
A December 1928 photograph captures the Strand Theatre on Newport Avenue when it was only about 3 years old, its Mission Revival architecture standing prominently along one of Ocean Beach’s emerging commercial streets.
The theater opened Nov. 6, 1925, replacing the earlier Ocean Theatre and giving the growing beach community a larger movie house. According to the city of San Diego’s Ocean Beach Community Plan, The Strand became an important neighborhood landmark and helped spur development along Newport Avenue. The building was designated Historic Resource Site No. 561 on Dec. 20, 2002.
The Strand arrived at an interesting moment in American entertainment. Movies were evolving rapidly, and theaters were becoming gathering places as well as destinations for the latest films. The Strand served children and adults, with Saturday serials for younger audiences and new movies for evening crowds. A plaque on the building recalls the weekly screenings and the black-and-white sundaes sold at the neighboring Strand Sweet Shop.
For generations of Ocean Beach residents, The Strand was much more than a neighborhood movie theater. By the late 1970s, it had developed a following for its eclectic programming, including Friday and Saturday night screenings of The Rocky Horror Picture Show. It also showed films such as Woodstock, The Endless Summer, Gimme Shelter and Rust Never Sleeps, according to OB Rag’s retrospective on the theater.

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