Balboa Park Museums Report Drop in Attendance — As Much as 25% — After Paid Parking Rollout
By Dani Miskell / 10News / Jan 13, 2026
Museums in Balboa Park report a drop in attendance following the rollout of new paid-parking regulations.
The San Diego Natural History Museum, which hosted the first Free Tuesday of January, coinciding with the parking system launch, has seen significant decreases in visitor numbers during what is traditionally one of the park’s most popular programs.
“We’re concerned because we’ve seen a drop off in numbers. We’re down by about 25%,” said Judy Gradwohl, President and CEO of the San Diego Natural History Museum.
Free Tuesdays have been a longstanding tradition at Balboa Park, with museums taking turns offering free admission to visitors. However, the new paid-parking requirement appears to be deterring attendance, despite free museum access.
“We’ve only been in the first week of the parking regulations, but we’re getting a lot of negative feedback from members, from visitors, people in the community, anywhere I go, that’s all anybody wants to talk about,” Gradwohl said.

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