Donna Frye: ‘There’s Only One City Councilmember Who Still Supports Paid Parking at Mission Bay and the Beaches — Elo-Rivera’

The number of City Councilmembers Supporting Non-Resident Paid Parking at Mission Bay Park and City Beaches in their Updated Budget Priorities Memos has Dropped to One, according to January 27th Independent Budget Analyst Report.
By Donna Frye
Back in November of last year, as part of their budget priority memos, four city councilmembers (La Cava, Foster, Moreno and Elo-Rivera) proposed charging non-residents to park at our beaches and Mission Bay Park as a way to help balance the city’s budget. The community push back was immediate and widespread. Our opposition to this proposal was based on sound reasoning as to why this would not work including:
- The public doesn’t support paid parking because it limits access to our beaches and bays. In other words, fewer people would be able to go to Mission Bay Park and our beaches.
- According to the City Auditor regarding Mission Bay Park revenues, “The Office of the City Treasurer could not formally issue potential audit findings from the required percentage lease revenue audits for FY2024 due to a City Management-directed moratorium on revenue audits, which increases the risk of loss of revenue and reduces transparency and oversight for the City.” In other words, figure out how much money you have before asking for more.
- The City of San Diego Parking Demand Management Study issued in 2025 concluded that parking demand (that included both residents and non-residents) is not consistently high enough to require charging parking fees in Mission Bay Park. In other words, the revenue generated would not offset the costs to implement the paid parking program.

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La Cava gives specific dates, Campbell does not.
The San Diego Police Department
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Next Stop: New York City TV Festival, Jan. 28 – 30




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