Letter of the Law: How Pop-Up Businesses Continue Operating at Sunset Cliffs
By Jillian Butler
Citing environmental preservation, public safety, and concerns about commercialization, the City of San Diego has increased legislation and enforcement against pop-up events at Sunset Cliffs. However, some businesses are using loopholes to continue their operations in the letter, rather than the spirit of the law.
Once a sacred Kumeyaay site, Sunset Cliffs Natural Park is an area of immense beauty. The quintessential section of the San Diego coastline brings in over 1.7 million pedestrians, surfers, birdwatchers, tidepoolers, site seers, and artists per year.
In our current digital era, many people prioritize the social media share-ability of an experience as much as the experience itself. Businesses have taken note of this trend and picked up on Sunset Cliffs as the perfect place to fill a gap in the market. Using this stretch of coast between Ocean Beach and Point Loma, entrepreneurially minded individuals have capitalized off of Instagram-worthy picnics, yoga classes, concerts, and raves.
During the COVID-19 pandemic, many restaurants, nightlife venues, and fitness classes closed down. Many organizations adapted by moving gatherings outdoors. This is when the rise of pop-ups began. However, decades long codes and licensure requirements regarding gatherings were not applied to these new businesses.

Editordude: The following is an unsolicited manuscript involving a personalized account of locals and our history, and especially that of the famous “Osprey Mansion.”
By Debbie L. Sklar
Chula Tacos is heading to Ocean Beach. It’s bringing its Tijuana-style street tacos to the heart of Ocean Beach, and announced it has plans to open a new location at 4994 Newport Avenue, taking over the space most recently occupied by Doughboy’s Grill, at 4994 Newport Avenue.
By Sonia Fernandez /
By Colleen O’Connor
On Thursday, June 18, a woman’s body was found near the Ocean Beach Pier. Now, authorities have publicly identified her as Summer Nash, 34.
What’s New on Newport Avenue?
The applicant’s name: “Drink 182 OB, LLC”. Marketing itself as San Diego’s Original Pop Punk Bar, Drink 182 promises to bring “a new kind of hospitality experience to Ocean Beach – built around the music, culture, and nostalgia that defined a generation”.
An’s Gelato Named No.2 in America; Free Scoops Offered on July 1 at Ocean Beach Shop
by Debbie L. Sklar /
That began to change in 1887, when developers William “Billy” Carlson and Frank Higgins subdivided the land and began marketing it as a seaside residential community under the name Ocean Beach.




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