Editordude: The following post by Scott Stephens of Liquid Blue was written for another publication but we decided to publish it as well. He’s very kind. There is a brief bio of Scott at the end.
by Scott Stephens
A legendary local publication has turned 50 this week. The OB People’s Rag was first published on September 17, 1970. OB stands for Ocean Beach, the small, rugged beachfront community which is part of the city proper of San Diego. The “Rag” represented the rebel spirit that OB became known for and led the charge on several progressive social fronts.
OB is different. Many original ’60s hippies still reside here. There is no McDonald’s and very few large corporate retailers. It was in OB that a local food co-op was started (with many of the OB Rag staff involved), which would later evolve into California’s second health food store, Ocean Beach People’s Organic Food Market in 1972.
You won’t find any high-rise hotels or apartments here either. Newport Avenue, the town’s main street, is the very antithesis of Rodeo Drive.