Name, Image, Likeness at the White House
By Steve Rodriguez
Preface
Major college sports are dominated by the concept of Name, Image, Likeness (NIL), which allows student-athletes to control how their name, image or likeness is commercially used. Since 2021, college athletes have been allowed to monetize their personal brand without losing a scholarship or team eligibility. In many cases, star athletes can make millions of dollars.
However, one gets the impression NIL at the White House means the current President of the United States aggressively seeks like a king of old to unashamedly stamp his name, image and likeness on numerous objects, institutions and concepts as a way of signaling success and legitimizing his legacy. Proposing his own image be placed on a commemorative two hundred and fifty dollar bill – though federal law bars living people from appearing on U.S. currency – is just one example.
Name, Image, Likeness at the White House
Plaster his face on a two-fifty note?
Name, Image, Likeness goes beyond game day.
Needy king keeps weighty ego afloat.

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