
Donna Frye Lays Out 4 Reasons Why This is Such Very Bad, Bad Idea
By Donna Frye
On November 18, 2025 at 2 pm the San Diego City Council will be having a hearing to discuss their budget priorities for the upcoming fiscal year.
It is Item-331 on the agenda.
There are many very important issues related to the budget and I am only focusing on one of them right now, which is Councilmember Sean Elo-Rivera’s proposal to charge a non-resident vehicle entry fee to use Mission Bay Park. The proposal includes fees for parking a vehicle, mooring a boat or launching a boat.
This is wrong on so many levels it’s hard to know just where to start.
First, we all know that if this proposal is supported it will only be a matter of time before residents are forced to pay to use Mission Bay Park too. All one needs to do is look at what’s happening at Balboa Park with the proposed parking fees to understand how this works.
Second, on November 25, 2022, the Independent Budget Analyst wrote a report (Number 22-31) that provided details about the myriad challenges of this proposal.
There are implementation issues that include ensuring equitable access to Mission Bay for all members of the public in compliance with state law and revenue issues such as whether it would be legal for the proposed fee revenues to be allocated into the city’s general fund.
Link to IBA Report.
Third, since the issuance of the IBA Report, a City of San Diego Parking Demand Management Study was conducted and released in January 2025. Included in that study was a comprehensive analysis of Mission Bay parking demand. The study concluded on page 38 that “…it is not recommended that paid parking be implemented in the other facilities of Mission Bay where demand is not consistently high enough to require it.”
Link to Parking Study.
Knowing this, it is unclear how this proposal could generate revenue sufficient to offset the costs to properly implement, maintain and audit it.
Finally, no new fees should even be considered until there is a full accounting of Mission Bay Park revenues.
According to a report from the Office of the City Auditor dated November 5, 2025 and heard at the Audit Committee today, November 12, regarding Mission Bay Park revenues, “The Office of the City Treasurer could not formally issue potential audit findings from the required percentage lease revenue audits for FY2024 due to a City Management-directed moratorium on revenue audits, which increases the risk of loss of revenue and reduces transparency and oversight for the City.”
The auditor’s report went on to say “Therefore, at the time of this audit, we could not confirm that all Mission Bay Lease Revenue payments in FY2024 have been applied appropriately…”
Link to Auditor Report.
Has anyone ever heard of a “City Management-directed moratorium on revenue audits?” I haven’t and it sure seems like a really, really, really bad idea to direct city employees not to conduct a required audit.
(I am practicing many deep-breathing exercises right now to write this without using a lot of curse words.)
Please contact the city council and let them know you do not support charging fees to visit and enjoy Mission Bay Park and not to include it as one of the proposed revenue sources to balance the city budget. It’s a bad idea.
Here is a link to the webform to provide your comments on Item-331.






It’s feel incredible when you run into somebody like Donna who actually does her homework.
Why is it necessary for someone like Donna — who left the city council years ago — to have to figure this out?
It seems like Gloria and Elo-Rivera are trying to “flood the zone” with money-grabbing schemes to see which stick.
There are some great informational people, with the bureaucracy navigational skills, keeping people grounded like Paul, Kate, and Danna, in addition to Donna. My webform reply has been sent. Thanks to all involved.
Amen Chris!
. . . I second that!
“Therefore, at the time of this audit, we could not confirm that all Mission Bay Lease Revenue payments in FY2024 have been applied appropriately…” Why does this not surprise me??
Thanks, Donna. Yes, please comment on the link for Item 331 on 11/18 … but, ALSO, please call the Council Offices and email the councilmembers directly. They may only see the public comments on a given item in a binder when they sit down to the 11/18 council meeting. But, if loads of folk call their office daily …
CD1 619-236-6611 joelacava@sandiego.gov
CD2 619-236-6622 jennifercampbell@sandiego.gov
CD3 619-236-6633 stephenwhitburn@sandiego.gov
CD4 619-236-6644 henryfoster@sandiego.gov
CD5 619-236-6655 marnivonwilpert@sandiego.gov
CD6 619-236-6616 kentlee@sandiego.gov
CD7 619-236-6677 raulcampillo@sandiego.gov
CD8 619-236-6688 vivianmoreno@sandiego.gov
CD9 619-236-6699 seanelorivera@sandiego.gov
Thank you Donna for this article. Paul Krueger posted your piece on Nextdoor to reach more folks on this #TerribleIdeaForAllofUs.
Thank you, Donna. Everything in this article is important. However, the one statement that really jumps out at me is this: “a City Management-directed moratorium on revenue audits,” Who would “direct” such a moratorium and why? This is particularly troublesome at a time when the Mayor and City Council are attempting to squeeze revenue out of every corner of San Diego.
Good management practice would require understanding the impact of the City’s many proposed new revenue-grabbing strategies on other in-place City revenue-generating systems. How will new proposals impact existing revenue generation? I would suggest that if the City wants to pretend that new proposals won’t impact existing revenues, the best way would be to direct a moratorium on revenue audits. That’s along the same lines as assuming that charging for parking at Balboa Park won’t have any impact park and museum visitation.