Tens of Thousands Expected Across San Diego County for No Kings March 28
Organizers anticipate largest San Diego turnout yet after 80,000+ joined October mobilization
Tens of thousands of San Diego County residents are expected at 22 rallies, marches and family-friendly events on Saturday, March 28, building on the 80,000+ who mobilized countywide in October 2025. Participants say they are mobilizing in defense of democratic institutions, civil liberties, and social programs affecting San Diego families. Events are scheduled across San Diego County, including Downtown San Diego, Ocean Beach, La Jolla, Carmel Valley, Mira Mesa, Carlsbad, Oceanside,Vista, San Marcos, Escondido, Fallbrook, Temecula, Valley Center, Rancho Bernardo, Ramona, La Mesa, El Cajon, Chula Vista, Otay Mesa and Borrego Springs.
Here’s the updated list of No Kings events within San Diego County, March 28
MAIN SAN DIEGO RALLY & MARCH
Waterfront Park
10:00 a.m.–noon | 1600 Pacific Hwy, San Diego, CA 92101
Schedule:
10:00–10:45 a.m. — Main program & speakers
10:45 a.m.–noon — March; return to Waterfront Park
Speakers:
Christian Ramirez, SEIU (Service Employees International Union)
Bobby Wallace, Kumeyaay Elder
San Diego Women’s Chorus
Terra Lawson-Remer, Chair, San Diego County Board of Supervisors
Alondra Alvarez, Community Educator, Universidad Popular
Allison Gill, The Daily Beans podcast
Paloma Aguirre, San Diego County Board of Supervisors
Lorena Gonzalez, President, California Federation of Labor Unions
Crystal Irving, President, SEIU Local 221
Media area in front of stage:
9:30-10:00 a.m. — Media availability; reporters invited to roped-off area in front of stage for access and setup
After 10:45 a.m. — Speaker interviews available
OTHER CITY OF SAN DIEGO EVENT LISTINGS
DOWNTOWN SAN DIEGO
Ruocco Park (Parents & Kids / Family Accessibility)
9:30–11:30 a.m. | 585 Harbor Ln, San Diego, CA 92101
Family-friendly rally along the main march route with activities for children.
COASTAL AND CENTRAL SAN DIEGO
La Jolla
10–11:30 a.m. | Girard Avenue & Pearl Street, La Jolla, CA 92037
Carmel Valley
10 a.m.–noon | Del Mar Heights Rd & Carmel Country Rd, San Diego, CA 92130
Ocean Beach
10 a.m.–1 p.m. | 4812 W Point Loma Blvd, San Diego, CA 92107
Family-friendly event with CODEPINK and Veterans for Peace, including chalk art, arts and crafts and children’s activities.
Mira Mesa
11 a.m.–1 p.m. | 10782 Westview Pkwy, San Diego, CA 92126
NORTH COUNTY
Carlsbad
10 a.m.–noon | 2086 Marron Rd, Carlsbad, CA 92008
New location from previous Carlsbad rallies due to construction.
Vista, Soroptimist Park
10 a.m.–noon | 230 N Santa Fe Ave, Vista, CA 92084
Vista, Wildwood Park (Parents & Kids / Family Accessibility)
10–11:30 a.m. | 651 E Vista Way, Vista, CA 92084
Family-friendly rally with activities for children.
Fallbrook
10 a.m.–noon | S Mission Rd & Ammunition Rd, Fallbrook, CA 92028
Rancho Bernardo
11 a.m.–1 p.m. | Bernardo Center Dr & Bernardo Plaza Ct, San Diego, CA 92128
Temecula (not technically in SD Co. but close)
11 a.m.–1 p.m. | Temecula Duck Pond, 28250 Ynez Rd, Temecula, CA 92591
Valley Center
11 a.m.–1 p.m. | Valley Center Rd & Mirar de Valle, 27650 Valley Center Rd, Valley Center, CA 92082
Escondido
3–5:30 p.m. | 321 N Broadway, Escondido, CA 92025
Activities include speakers, a march from Grape Day Park through Downtown Escondido (Grand Ave), a Human ‘ICE OUT’ chain, and a pantry donation for local at-risk families.
Schedule:
3–3:30 p.m. — Speakers including:
Yusef Miller, Director, North County Social Justice
Consuelo Martinez, Escondido City Councilmember, District 1|
3:30–4:30 p.m. — March
4:45 p.m. — Human ‘ICE OUT’ Chain
San Marcos
3–5:30 p.m. | West San Marcos Boulevard & Grand Avenue, 717 W. San Marcos Blvd., San Marcos, CA 92078
Before arriving please consider making a donation to a local food bank or community pantry to help our neighbors in need.
Oceanside
4–6 p.m. | City Hall, N Coast Hwy & Pier View Way, Oceanside, CA 92054
Collecting pantry donations for local at-risk families.
EAST COUNTY
La Mesa
10 a.m.–noon | Intersection of University Avenue and La Mesa Blvd., 8011 University Ave, La Mesa, CA 91942
“La Mesa Bill of Rights Festival” family-friendly unity walk through downtown La Mesa celebrating constitutional rights and freedoms.
Speakers:
10–10:15 a.m.— Lauren Cazares, Vice Mayor of La Mesa
El Cajon
11 a.m.–1 p.m. | 415 Fletcher Pkwy, El Cajon, CA 92020
Ramona
4–6 p.m. | 10th St & Main St, Ramona, CA 92065
SOUTH SAN DIEGO
Otay Mesa
10–11:30 a.m. | Birch Rd & Millenia Ave, Chula Vista, CA 91915
Collecting pantry staples for the San Diego Food Bank.
Chula Vista
1–2:30 p.m. | H St & Broadway, Chula Vista, CA 91910
Collecting clean, gently used jackets, hats, socks, and t-shirts for the unhoused, and pantry staples for the San Diego Food Bank.
NORTHEASTERN COUNTY
Borrego Springs
9–10:30 a.m. | The Mall – south side of Palm Canyon Drive, 587 Palm Canyon Dr., Borrego Springs, CA 92004
The Rag has coverage for OB, downtown, La Jolla, El Cajon and Ramona so far.
The Rag is still looking for volunteers to send us photos of the events they’re at and we’ll be doing a live-blog for hours during the hours of the protests on Sat. and will post them.
We have a dozen people who are covering the following: OB, downtown, La Jolla, Mira Mesa, La Mesa, El Cajon and Ramona. (More is always good.)
Email editordude at obragblog@gmail.com
Thanks for the info!
NO ONE KNOWS IF THE OCEAN BEACH PROTEST IS HAPPENING ~ I HAVE BEEN HAVING YEARS OF EYE SURGERIES ~ APOLOGIES FOR ALL CAPITAL LETTERS ~ ANYWAY, I HAVE TO ALLOW EXTRA TIME TO GET TO THE WATERFRONT PARK PROTEST VIA BUS & TROLLEY ~ I WAS JUST WONDERING IF YOU KNEW ANYTHING ABOUT THE OCEAN BEACH PROTEST & THANK YOU.
Yes, the OB protest is happening.
Will you be reporting on attendance totals for individual and or total rally turnout for the county? If you’re wanting attendees to report on their experiences, feel free to let me know. I was at the La Jolla event- 600 to 1000 there.
See report from organizers posted about an hour ago.
Anyone organizing in Rancho Santa Fe? Meet on the grass in front of Thyme in the Ranch restaurant?
Why do this again when it didn’t “work” last time? BECAUSE: 1. As with the war in Vietnam (I am a veteran opponent, now 85 years old), people would say this after every march. But every march got bigger and bigger. Finally, the absurd negotiations began and the 500,000 troops left–not so long after nearly a million were counted in the biggest march in DC. People said it would be a logistical impossibility to withdraw from Vietnam, but we showed them by getting more than 500,000 people into and out of DC in one dayl
2. If you’re a revolutionary-minded person, merely marching along with moms and baby carriages may seem tame. But it isn’t about you and your admirable feelings: it’s about strategic effectiveness. A giant final count will prove earthshaking to those who run the country and support Trumpismo, and to everyone out there who needs such a large count to feel safe within it. Whether it works this time or next or the next after that, bigger and bigger can do it. History says so. So the whole country isn’t with you today? Keep convincing them, keep building whole-country-attendable marches, and you (as “we”) can change the way public opinion (and elections, if we can still have them) goes.
Exactly. With each successive protest, the movement builds momentum. People who weren’t on board in 2025 are now jumping on the wagon.
People who question whether this is an effective strategy based on previous event not effectuating results just yet are engaging in at least one logical fallacy. The fallacy of static analysis tries to examine a dynamic situation based on a finite, static amount of data. It’s like trying to judge a movie by a thumbnail.
Clearly the movement is building, and lawmakers are reacting to the numbers being reported in polling as well as these protests.
Protest at civic center downtown San Diego? Sat 3/28/2028
It’s at Waterfront Park at the County Admin building.
Excellent turnout at the junction of Girard and Pearl Streets in La Jolla this morning —
a bigger crowd than last year and everyone had a sign or a flag. Many oldsters, dogs and babies –all cheerful, friendly and law-abiding (too early for heavy drinkers.) Passersby in cars honked loudly in support when stoplights turned red. It was heartening, good for the soul.
Some messages: Curb ICE! No Kings/No Morons! Want Regime Change? Vote in June and November 2026! No Bombs for Israel’s War on Iran! No U.S. Troops to Iran!
Amen to it all.