by Lu Rehling
Confusion was the order of the day in Balboa Park on January 5th , and no wonder, with info about the city’s new parking policy and rates missing and mixed throughout the Central Mesa and beyond.
As Visitor Center reps reported that they were fielding questions and complaints all day, one major block to even figuring out the new parking regime was signage. Some are just not there.
For example, there is none to identify which parking lots cost what under the tiered parking system. So, consider your options:
To find out what parking costs at any given lot, you can check at the payment kiosk for that lot. Could be $16 dollars a day or $10, and maybe with partial day parking available at a lower cost, or maybe not. If you pull in, go up to the kiosk, tap it; then, if you don’t like what you see, you can always turn around and exit that lot to try another, hoping to get luckier.
Next, if that doesn’t work out, you can enjoy driving back to the closer lot that you’d checked out in the first place. But wait, wait!–the first rate that you see on the kiosk screen actually may not be the correct one for you, IF you’re a city resident AND already have registered for discounted parking (which, by the way, cannot be done on the spot and costs $5 up front online, with a two-day wait to confirm). In that case, presumably, your registered resident rate won’t come up until after you enter your license plate number.
Alternatively, you can check your phone for the colored-coded map on the city’s Balboa Park parking website (there’s a QR code leading to that site on an easel sign at some lots, though definitely not all) and try to sort that out as you drive around. Obviously, that will be inconvenient for new or infrequent park visitors who don’t recognize all the landmarks and street names, but…. The Visitor Center is happy to share that website info, too; though, of course, you have to park first to get to the Visitor Center.
Who can say why there are no signs stating what it costs to park at the entrance of each lot? Not the city’s parking enforcement officers zipping around to give tickets, one of whom had no idea as to what it cost to park in the very lot that they were in. That officer did suggest checking the kiosk and also kindly warned against using the alternative parking app because “that’s managed by a third party, so we have no control over it”—buyer beware). There are signs for that app at every lot but, unfortunately, instead of providing any pricing info, they just display a QR code for downloading the app, along with a lot designation; as a result, you can get your pricing only within the app. A warning, however, to those who play it safer with the kiosk: It will charge a surcharge for credit card use, in addition to whatever the base parking rate might be.
Of course, you might choose instead to advance-purchase a monthly, quarterly, or annual parking pass. Before buying, you’ll want to do the math to calculate whether that will be cost effective. After estimating where and how often you plan to park, you’ll need to spend some time studying that colored-coded map and the complicated fee schedule list. Plus, needless to say, other rules apply (though just some of the time!) to certain (but not all!) employees, volunteers, and club members. See the website FAQs for the relevant, convoluted details.

Another big batch of complaints were coming from ADA plate/placard holders who have learned that from now on tier parking in Balboa Park lots will not be free, except in designated spaces. If/when those spaces are full or inconveniently located, the rate’s the rate, no matter your medically-designated disability status (except, sorry, at parking meters, but, hey, trying, against all odds, to keep things simple here).
There’s also the outdated information (misinformation?) concerning free tram service to-from the Level 3 (lowest cost) Inspiration Point lot. The sign at the pickup spot in that lot states hours of 9 AM – 6 PM this time of year. But the paid-parking day is 8 AM – 8 PM, and the parking website says the shuttle runs during those hours. So go ahead: Take your chances on, say, a 7 PM shuttle, and please let us know how that goes.
Some of the changes are a bit hard to explain, like why parking on the roadway adjoining the Activity Center now is permit-only around-the-clock. This is instead of the previous hours, which accommodated Administration Building staff during the day, but allowed folks who drove over after 4 pm for sports practice or events to park free near the facility. Now, their nearest parking is in the lot across the street, adjoining the Veteran’s Memorial. And that’s a Level 1 lot, so not cheap.
The friendly front desk staffers at the center are advising those who ask about parking that it is free for three hours “under the solar panels” a quarter-mile away (in a lot, once again, with no sign saying so). And they were keeping their fingers crossed that, though some are resisting now, “players will want to play, so they’ll come back” to the center eventually, adding, however, that “we also offer programs, and who knows what will happen with those.”
And why does the city’s Balboa Park parking website show parking on the section of Zoo Drive between Roosevelt School/War Memorial and the zoo as metered, when there’s a kiosk there charging $10 per day on one side of the street and, on the other side, signs state that one-hour parking is free?
Folks at the Visitor Center also weren’t sure if/when lot and level designations might change.
The Pepper Grove lot near the east side playground, World Beat Center, and Centro Cultural de la Raza is now a mid-priced Level 2 lot, but it is busy enough that, the thinking goes, it might upgrade to Level 1. And, according to a rep of the Tennis Club, its adjoining lot, which also is close to the dog park and the Bud Kearns pool, still is free because it’s not in the Central Mesa.
But, then, technically, the Activity Center is in the East Mesa, too, so who knows if the same pay-to-park logic might end up applying to the Morley Field area. With meters (four-hour max at $2.50/hour) now in place near there on Upas, not to mention also on Sixth/Balboa Drive in the West Mesa, as well as on Park Blvd, sources of parking revenue are expanding throughout the park. As a result, speculation is rampant. This was not a worry, at least, for the driver of a tourist bus who was out taking a break while waiting for passengers to return, because he was sure that paying for parking doesn’t apply to his vehicle. Hope for his sake that he’s right, because the city’s website does not address any such exception/misconception.
You also might wonder why it is that parking on the side of the carousel closest to the park can be purchased at $10 for four hours (the minimum duration there) while it’s a $16 flat all-day-rate-only a few steps away on the opposite (zoo) side of the carousel? One clue is the Ace Parking sign plastered on the kiosk on the zoo-side. Ace manages the zoo parking, based on its own fees and policies. Zoo greeters were keeping busy answering questions from, well, “everyone” about those. Fact is, zoo management provided their reps with details about the change to paid parking only shortly before the zoo opened, so, a greeter noted, “we’re learning too.” Zoo members still can get free parking (car registration required). Most importantly, the change at the zoo only happened because of the city’s decision to charge for parking in its Balboa Park lots.
The city as cause of all this implementation confusion leads to the one statement in common that everyone responding to rollout paid-parking queries had to say, accompanied by a resigned shrug or weary shake of the head: “What can you do? It’s the city.” Fortunately, Kate Callen answered that question here in the Rag just last week in her article about the potential for change in 2026.
Editordude: Also see David Garrick’s piece in today’s U-T: Missing signs, confusing discounts and ‘unpleasant surprise’ mar first day of paid parking in Balboa Park





Well done, Lu! You have captured the hopeless tangle of City Hall’s most outrageous money scam. Again and again (101 Ash), the Mayor and the City Council rush into bad decisions without due diligence. Then they’re shocked when the deal implodes, and they look around for someone to blame. This idea has been on the table for months! There was ample time to work out the logistics. When and how will they straighten this out?
A bit of good news about the resident permits: I found out they were available Sunday by reading in David Garrick’s U-T story that the website went live Friday. I followed all the steps — applied, registered, paid the $5, sent in a scan of my tax bill — and voila! Someone in City Hall ** who was working on Sunday ** approved my request, and I had my permit by Sunday night. Seriously, Except now I won’t need it for weeks because enforcement is being suspended.
If anyone is still wondering how San Diego has become the city that cannot get a single thing right, check out this video of our mayor doing what he does best:
https://headlineusa.com/kamala-protege-todd-gloria-caught-in-cringeworthy-video-all-the-single-ladies/
A fiasco…similar to newly enacted and overpriced garbage fee.
We are zoo members with a handicap placard too and have registered as a member for the Zoo lot. My understanding is that if you are not a member then the handicap parking at the Zoo is not free even though it would be at a designated spot in Balboa Park.
Our intention is to look for handicap spots in the park, and to fall back onto the Zoo lot if we don’t find one free.
Here’s a thought. The Zoo reportedly has 250,000 member households. What if they …we…decide to park for free at the Zoo lots when going to the park and not going to the Zoo? Worse scenario…the Zoo lots get full of members not going to the Zoo while the park misses out on the revenue. Lose, lose….except maybe the Zoo can gain more members. Not very far to get to many places in the park from the Zoo lot.
Thanks, Kate. You’re correct that there was time to do this right from the get-go.
Still, I’d feel more heartened to learn that some piece of the bureaucratic machinery is working if the botched launch of this new regime were just a symptom of implementation incompetence. The deeper problem is an over-complicated program design that will remain user-unfriendly to many park visitors, even after the initial glitches are resolved.
As soon as it was proposed, paid parking in Balboa Park was deeply unpopular. To address criticisms, one supposed accommodation and exception after another was added, resulting in an opaque and inherently confusing structure. Even when it’s properly up and running, this system will continue to retain its punitive elements, such as limiting free ADA parking while increasing that reserved for city staff.
I wouldn’t judge Gloria based on his vogueing—people can enjoy whatever fun they want in private. But it’s fair to hold him accountable in his professional role as mayor. He has failed both as an administrative manager AND more broadly—as an officeholder who should earn the public’s trust by putting its interests first.
“Implementation incompetence” exactly describes why City Hall keeps failing. As for Gloria’s vogueing, it’s fine if he does it in private. But he played to a camera and posted the video for public viewing. That’s crass exhibitionism. It opens him (and us) up to ridicule. And Harris’s detractors used it as ammunition against her.
Gloria’s fatal flaw is that he never wanted to serve as mayor. He only wanted to perform as mayor: photo ops, ribbon cuttings, press conferences, ceremonies. He craves attention and lives for adulation. And we’re stuck with him for three more years.
Also, UT reader wrote in with this news:
Re “On Monday, paid parking will debut at Balboa Park” (Jan. 4): David Garrick’s article clearly described confusion and problems in the launch of paid parking in Balboa Park. A new problem arises in buying a pass, or getting city residence verified for cheaper parking rates: The “terms and conditions” we have to agree to allow the vendor IPS Group to give our data to any “law enforcement officials” without a court-issued warrant. The terms also allow IPS Group to change any terms at any time “at [its] sole discretion,” and without notifying us. If IPS Group gets a call from Homeland Security, goodbye privacy and data security. Border Patrol has targeted anyone with a Hispanic name or non-White skin color; it will be at our car waiting for us to return. (The California Electronic Communications Privacy Act won’t help us — the Trump administration will say it doesn’t apply, and it’d be too late anyway.)
Our city must protect us better.
— Terence Dutton, La Jolla
I will tell a little secret to all of you on how the city could save us taxpayers millions a year, make all city employees punch a timeclock instead of signing in and out, of course the unions will go crazy, but the sign in/out system only works if you are honest, I wish a reporter would go to the city maintence shed at Torrey Pines golf course on a rainy day and see a dozen city employees sitting around playing cards, or them showing up for work when its pitch black outside at 5am, hanging out waiting for the “light” so they can start work (7;30am), then finishing work at 1pm, where are the managers! Well they do it too, wink wink.
thank you for all your comments,
keep it up,
always nice, reassuring, inspiring, informative, to read you all
thousands eyes and ears, the people are listening,
and writing
thanks to the OBRag,
Go San Diego