Stop the development of the Turquoise Tower/Vela project in Pacific Beach
The Issue
The proposed Turquoise Tower/Vela project has raised significant concerns among the residents of Pacific Beach. Bird Rock, La Jolla and surrounding beach communities. Plans for this 23-story structure, at 970 Turquoise Street, pose multiple threats to the community’s well-being and local character.
Before any approvals are issued, the public deserves transparency and a fair opportunity to review the facts. We’re are asking the City of San Diego to publish the baseline calculations and assumptions being used to justify the project’s size and intensity and state in writing the approval path being used (ministerial vs. discretionary) and the basis for that decision. The city must not issue approvals until this information is public and the community has had a reasonable opportunity to review it.
Traffic congestion is a serious issue that this massive project will only make worse. The area is already challenged by heavy traffic and the addition of such a large development on a narrow two-lane road will bring more vehicles, leading to longer commutes, increased pollution, and a heightened risk of accidents.
Safety is a paramount concern. The influx of traffic generated by this high-rise construction site in the heart of a community could significantly heighten safety risks for bicyclists and pedestrians and make it more difficult for emergency vehicles to access the area. Also Turquoise Street is designated an emergency evacuation route for disasters and the dramatic increase in traffic could block people from fleeing danger.
Local businesses, many of which are small and family-owned, face the threat of closure and loss of livelihood. The development will make it more difficult for customers to shop locally. By disrupting the local economy, we risk losing the unique businesses that help give the area its character.
We must also consider the aesthetic and environmental impact. A towering skyscraper will overshadow the local architecture, disrupt sight lines and alter the beachfront neighborhood’s character. Also consider the environmental impact related to construction noise and dust which can’t be ignored.
We urge San Diego city officials and the developers to be transparent. Together we could explore alternative development plans that respect the community’s needs and preserve the distinctive charm and vibrancy of Pacific Beach and surrounding communities. Let’s come together to protect our community’s future.
Please sign this petition to show your opposition to the Turquoise Tower/Vela project. Your voice matters and together we can make a difference. Please go to NFABC https://www.neighborsforabettercalifornia.org/ for more information.





