Rally to Stop 23-Story Tower in Pacific Beach — Saturday, July 19

The Pacific Beach group, Neighbors For A Better California, is sponsoring a short march and rally to stop the 23-story, 200-unit monster tower being planned for 970 Turquoise Street in PB.

It’s on Saturday, July 19th at 5:30 pm. Organizers are asking people to meet at the Dunn-Edwards parking lot at 5180 Mission Blvd and walking the .2 miles to the proposed site.

Here’s the brief message from their facebook page:

Skyscrapers in coastal neighborhoods? No local say?
That’s what SB 79 is fast-tracking across California.
We’re rallying to stop it.
Bring your signs. Bring your neighbors. Bring your voice.
This isn’t responsible planning. It’s a developer giveaway disguised as housing policy.

There are also concerns about the VFW post across the street.

According to one of our members of the San Diego Community Coalition, the VFW is located diagonally across the street from this tower. Construction will impede access to the Post, and the parking lot will likely be used more often by non-members and VFW guests since the area lacks public parking and is already abused. This will limit access by the elderly and disabled Vets. This is according to Post Commander Mike Hill.

 

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7 thoughts on “Rally to Stop 23-Story Tower in Pacific Beach — Saturday, July 19

  1. SB 79 will allow 4-6 stories in residential lots. This 240’h, 23-story tower, to be built on commercial zone lots (4) by Carmel Partners/Kalonymus, is in the process of obtaining the permit from Development Services Dept. By offering 5 low income units the developer expects to get waivers to build bigger than zoning would normally allow. SB79 increases the ease of obtaining the waivers and permit.
    For more details read on the website: neighborsforabettercalifornia.org, a nonprofit spin-off of the PB planning group.

  2. I am sure Coastal Commissioner Paloma Aguirre is going to attend, right? Yeah, right! She has been tellingly silent this whole time as our Coastal Commissioner! Call her office. Because you’d assume that as the California Coastal Commissioner for the San Diego Region she has an obligation to attend a public meeting about a project that so egregiously violates the Coastal Preservation Act of 1972.

    This project coincides with Newsom’s strong arm tactics announcing the eradication decades of multi-generational Californian activism that achieved legally protected environmental standards.
    https://www.latimes.com/environment/story/2025-07-01/environmental-groups-outraged-by-newsom-overhaul-ceqa

    CEQA is the only thing standing in the way of the Politico Real Estate complex inmates running the asylum, without any mitigating barriers, able to act with impunity, lawlessly.

    Tell Gavin to put his $10 million home he bought from money he scrapped and saved up as a career public servant to buy, up as collateral to fund his own damn campaign and try running on that for President.

    Instead of the Governor taking a stand for California homeowners to salvage homeowners policies from mass cancelation, and trying to protect Californians; Newsom is decimating environmental protections that are more critical to ecology now than ever.

    Makes you wonder how long the Coastal Commission will live before Newsom dissolves that formerly legally protective body as well.

    Make no mistake this “pencildick tower” is yet another gentrification factory permitted for affordable housing and fast tracked, that conveniently there still exists is no legal requirement to build, ever.

    This broken record has been playing for 20 years now and it is time get honest. This heartless greed at all cost-void of morality- and all respect for human dignity has been perfected by Democrats and it is designed to exploit residents.

    It is time to be honest about the fact that these are “Party” strategies and the bad actors can no longer be foolishly considered to be outliers. This is policy. And it has been willfully and deliberately imposed part and parcel, by the San Diego Democratic Party to maximize political contributions at the expense of every citizen and their sanity.

    Wait until people in San Diego decide to save a $40-$50 on trash collection and just start dumping their trash illegally into the canyons to be washed into the bays, the beaches and sensitive habitats already overstressed by excessive irresponsible development.

    Showing up en masse against this project and exercising your free speech and opposition strengthens democracy by holding your elected leaders accountable.

    The dire urgent need to take a stand is is painfully reinforced by the strong journalistic work of Geoff Page exposing the next smash and grab by corporate real estate oligarchs that will soon cash in on Todd Glorias next grab, “Surplus Lands.”

  3. Please everyone come and help stop this terrible project! This will destroy our neighborhood and lead to more projects just like it. The Capri was supposed to be the last Tower built in a coastal zone in San Diego. This is 2x the height! The street is narrow and crowded, filled with small businesses and 30ft buildings. The mayor can stop it. We need to send a message to the politicians!

  4. Having read the plan for the development, it is very clear that the planned 23 story building is a hotel. 139 of its units are hotel units, 47 are high end residential which will cost over $1m and o my 10 units are affordable housing. Based on the proposal from the developer it’s very clear that the planned building will do nothing to alleviate the housing shortage for affordable units in San Diego. This is problematic to me because the developer is taking advantage of loosened restrictions that were loosened to incentivize affordable housing. This project offers a mere fig leaf to that cause. 10 units is nothing for a tower with 200 planned units.

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