Videos on social media are circulating showing Latinos rejecting or turning away from American products in response to mass deportations taking place around the country.
One video shows a family about to have dinner together when a young man emphatically tells his mother “how could you do that when Coca-Cola is turning its back on Mexicans.”
In response, the mom takes a large bottle of Coke and pours its contents down the drain.
This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ongoing deportations launched by the Trump administration and Immigration and Customs Enforcement, or ICE.
The activists say this is “their way of turning their backs on United States companies” asking consumers not to spend their money on American corporations. On its website, the Freeze Latino Movement exhorts “Latinos and Latinas stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money.” Fox5SanDiego
Here’s what Freeze Latino Movement says themselves:
#LatinoFreezeMovement #LatinoFreeze
Freeze the NIH? Freeze Diversity, Equity and Inclusion? Freeze immigration in the United States?
Did you know that the Latino GDP in the United States is the fifth largest in the world? 3.7 trillion dollars. Latinos also make up 20% of the U.S. population.
Latinos and Latinas stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money.
Starting NOW until they show us they care about our minority and immigrant populations of the United States.
ACTION ITEMS:
Latino Freeze
HOLD and SAVE your spending money.
Shop only for essentials (i.e. food) and be thoughtful/selective where you buy.
Continue to work and seek services (i.e. medical care)
No big purchases, cancel subscriptions.
Avoid making major purchases.
No taxes on your savings.
Support Latino American, Black American and Allied American Businesses that are supportive to this movement.
Support Local Supportive American Businesses to this movement (who value DEI and immigrants).
Make sure you pay for:
Your rent, mortgage/bills, responsibilities, healthcare, taxes, etc.
Healthy food
Spread the word in person and on ALL social media platforms!
Make a video on all social media platforms in English and Spanish, tag @latinofreeze on Instagram, and use the hashtags: #LatinoFreezeMovement #LatinoFreeze
In general consider shopping at local stores, swap meets, farmer market’s, second hand stores, trading, etc. Consider not spending on sports and entertainment (unless they are supportive of this movement).
The companies listed represent a diverse range of industries in a list that has been crowdsourced. We encourage all consumers to explore the information provided and make their own informed decisions about which companies align with their values and priorities. The choice to support or engage with any company is entirely up to the individual consumer.
Companies that are Committed to Diversity, Equity and Inclusion:
- Aldi
- Costco
- Meijer
- Kroger
- Giant Grocery
- Trader Joe’s
Stores/Products:
- Ben & Jerry’s
- Delta
- Dutch Bros
- e.l.f.
- Ulta Beauty
- Macy’s
- Old Navy
- Nordstrom’s
- TJMaxx
- GoToFoods (including Moe’s Southwest Grilll, Mcalister’s Aunti Anne’s, Jamba, Cinnabon, etc.)
- Dollar Tree
- Walgreen’s
- Wegman’s
- Planet Fitness
- Proctor and Gamble
- Craigslist?
- ?Barnes & Noble
- Apple
- DoorDash
- Everyday Health
- Microsoft
- Disney
- Netflix
- Vallarta Supermarkets
DO NOT Shop Here
(Scaled back Diversity, Equity, and Inclusion or have been passive):
- Amazon
- Target
- Walmart
- HobbyLobby
- HomeGoods
- Marshalls
- Sam’s Club
- Starbuck’s
- Lowe’s
- FruitoftheLoom
- DairyQueen
- Coca Cola
- BaskinRobbins
- Brown-Forman (Jack Daniels)
- Home Depot
- Tractor Supply
- Ace Hardware
- Goya
- Meta (Facebook, Instagram)
- Ford
- Harley-Davidson
- John Deere
- Tesla
- Toyota
- McDonald’s
- Wendy’s
- In and Out
