Actual New Owners Also Plan to Build the Controversial 56-Unit Complex at 1004 Rosecrans
Back a week and half ago, the Rag ran a story about what company had bought the Cañon Street Marina Center for $8.2 million. Well, we screwed up and reported that an outfit named “NorthStar Homes, ” a family-owned and run company from Colorado purchased the properties. But actually a local company called North Star Homes had made the purchases. See the difference? One name joins the first 2 words in its name and the other doesn’t.
We got our configuration of the words in the company’s name from an online business platform, ReBusiness Online, as “NorthStar Homes” — which we then looked up — to find NorthStar Homes of Colorado. Opps. We apologize for the error and any confusion.
We were corrected by Robert Vardon at the Point Loma-OB Monthly, a publication of the Union-Tribune today with his report that “the Cañon Street Marina Center, a retail and office complex in Point Loma’s Village area, has been sold for $8.2 million to North Star Homes,” a limited partnership, that “plans to hold the property as a long-term investment and maintain below-market-rate leases ….” The retail and office complex “is expected to remain a commercial center.”
Vardon also confirmed that North Star “has generated controversy in Point Loma over its plans for a 56-unit apartment development at 1004 Rosecrans St., at Talbot Street.”
We know all about that. In fact there was a protest of the project a week ago, on Saturday March 29. Vardon reports:
The planned four-story mixed-use building is under review by the San Diego Development Services Department. The project calls for 1,700 square feet of commercial space on the first floor and for eight of the 56 apartments to be designated affordable for lower-income households. It also includes basement parking with up to 45 spaces.
But community members, dozens of whom protested against the project March 29 at the corner of Rosecrans and Talbot, have been objecting to the plan for months, arguing that, at 40 feet, it would exceed San Diego’s coastal height limit of 30 feet, increase traffic in an already busy area and cause serious disruption to nearby businesses during construction.
By designating a portion of the units as affordable, the project qualifies for a development density bonus through the city’s “Complete Communities” initiative, which aims to bolster housing and use of public transit.
Opponents contend the site isn’t close enough to public transit to qualify under Complete Communities. …
The approval process for the project is ministerial, meaning the applicant does not need to seek public input and that review by city staff does not need to include public hearings. That also has drawn objections from residents.
That’s an understatement.






““plans to hold the property as a long-term investment and maintain below-market-rate leases ….”
How do you do that when you pay $8.2 million market rate for the property? I don’t believe a word of that claim.
I respectfully disagree with the comment by the “Mayor of Rancho Santa Fe.”
As an occasional contributor to — and avid reader of— the Rag, I think its reporting is overwhelmingly accurate. The Rag provides San Diego with him very important and independent source of news and opinion on local and citywide issues that are ignored by our other media. The error referred to in this post was completely understandable and is the kind of unintentional mistake that happens with some regularity in the very best of publications. What’s unusual is that Frank Gormlie took the responsibility and initiative to correct the mistake. That’s a very infrequent acknowledgment, and something the main stream media on both sides of the political divide should do more of.
Who is the “mayor of Rancho Santa Fe” and what does that have to do with Pt. loma development?..