Target Express in South Park – a Photo Gallery of What OB Could Expect

by on November 15, 2017 · 11 comments

in Ocean Beach

The front of Target Express in South Park, right off Fern Street. All photos by Frank Gormlie, even the blurry ones.

Take a Pictorial Stroll Through What Could Be Coming to Ocean Beach

Having never been inside a Target Express, I wanted to visit one plus I wanted to show the people of Ocean Beach with my camera what to expect if one does show up on Newport Avenue. So, I visited the one in South Park (actually the only one in San Diego) to glimpse a view of a possible storefront future for OB.

The Target Express in South Park is on a large lot mainly by itself. It has a huge parking lot – which is the first thing any OBcean would notice, with reportedly 99 spaces. But that’s triple the parking for any T. Express at the Newport Ave Antique Center.

There’s also a food truck and a coffee kiosk set up on the lot and their customers also presumably use it.

Once inside – it’s noting special. It just looks like a trimmed-down regular Target. One can see all 4 walls. It’s set up just like any Target, but this one has fresh food right next to sales on pants.

It has all the consumer products one would expect in this kind of store. Sundries, clothes, make-up, toiletries, frozen foods, beer, alcohol, kitchen stuff, greeting cards, office supplies – and yes, it does carry towels!

Frying pans next to socks.

I particularly wanted to check out the fresh food section; there wasn’t much. Lots of processed and packaged food, of course. And plenty of frozen foods.

I did speak to several shoppers. They all liked the place – of course, they’re shopping there – but 2 out of 3 said they initially opposed it, but now are happy it’s there. None of them, however, do their main food shop there.

This is the fresh food. This Express did replace a food market but this is what was traded?

The booze aisle. Target pledged OB that they would not open with any alcohol for sale, but couldn’t guarantee they never would.

The beer selection wasn’t all that great.

The “famous” towels – Target representatives claimed they found consumer “gaps” in the stores in OB and one product they didn’t find were towels. So here they are in South Park.

For awhile, there was only 1 check out counter going, like Rite Aid and not like the usual Targets.

Once back outside, I looked around for any other businesses, and there are a few; a couple high-end restaurants, a brewpub, a children’s clothing store, the famous “Big Kitchen”, but not much else.

I did ask the clerk at the liquor store across the street from Target if he’d seen any changes since the corporate site had opened, but he hadn’t been there that long. He did tell me that other business owners aren’t that happy.

Maybe that will be my next visit to South Park.


{ 11 comments… read them below or add one }

Val November 15, 2017 at 2:13 pm

You sold me on it! I can’t wait for the grand opening, finally OB is coming of age!
Thank you Frank G.!!


Frank Gormlie November 16, 2017 at 8:53 am

Wow, Val, back last August, you wrote that it was sad that OB was becoming the “new PB”. Now you say, “finally OB is coming of age” with an exclamation mark. Your full quote about the lease agreement between Target and the Newport property owners: “It’s already done. The fight is lost before we ever had a chance to fight it. BUT is it that big of a deal? After all, OB is not what it used to be. It is the new PB. Sadly.” so, which is it? OB becoming the new PB or is OB coming of age?


retired botanist November 15, 2017 at 4:42 pm

yeah, omg, all the food brands we love to avoid… thx for that depressing pictorial- can only hope OB keeps up the fight! Haha, and towels, seriously? If that’s their only ‘claim to fame’/raison d’etre for OB, I’ll literally donate towels to OB! And the liquor- gimme a break, they’d be selling that, too, w/in 6 months.
Please, OB, keep this boycott up!


Dr. Jack Hammer November 15, 2017 at 5:38 pm



Audrey November 15, 2017 at 5:43 pm

Woohooo! Can’t wait for them to open!


Frank Gormlie November 16, 2017 at 8:49 am

Audrey , be careful of what you wish for; a while back, you made the comment, “OB is becoming a high demand vacation destination and taking our living spaces!” What do you think Target is, except a nod to the high-end vacationers taking “our living space”.


triggerfinger November 16, 2017 at 10:45 am

This is awesome. I mean sometimes I’m halfway between CVS and Rite Aid and I don’t feel like walking a block.


Lizzie November 17, 2017 at 7:22 am

I’m sick of rite aid and CVS. This will be refreshing.


Debbie November 17, 2017 at 8:08 am
bobo November 17, 2017 at 8:48 am

Obceans can and should protest with their wallet. If a Target Express is going in on Newport (most likely will happen), you can bet I’ll do most if not all of my hardware shopping at OB Paint & Hardware, food at Appletree or Stumps, coffee at anyplace other than the intestinal distress inducing Starbucks, etc.
Will that make enough of a dent in Target’s profits to have them leave? Probably not. Visitors and tourists will still shop there like they do Starbucks. But the positive is they will hopefully employ fellow Obecans and keep a storefront from being empty with all the problems that comes with that.


Judy Collier November 20, 2017 at 8:17 am

Thanks so much. This article and pictures are a real service. I am rethinking my noncommittal response to this Target incursion.


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