Sierra Club Says ‘No’ on Measure C

by on October 24, 2022 · 8 comments

in Election, Ocean Beach, San Diego

Measure C Will  Exclude the Midway-Pacific Highway Community Plan Area from the 30-Foot Height Limit on Buildings in the Coastal Zone

Sierra Club believes that urban infill projects should be supported when they follow smart planning principles, consider environmental impacts, provide needed public facilities, including parks and open space, and provide a healthful living environment.

Removing the Coastal Height Limit in the Midway- Pacific Highway Community Plan area, as proposed in Measure C, fails to meet all those criteria.

Measure C, and the massive, proposed development project that the ballot measure intends to allow, does not include a full Environmental Impact analysis that the California Environmental Quality Act (CEQA) demands.

The Midway-Pacific Highway community has a park deficit of 60%. People need parks and the city’s plan for the Midway community is woefully short on parks.

Midway can be redeveloped without repealing the 30-foot height limit.  A good example is Liberty Station that offers many housing units less than 30 ft in height.

While development is currently only planned for the 48.5 acres of the Sports Arena site, the height limit would be eliminated in the entire Midway – Pacific Highway Community Plan area which is comprised of 1,324 acres. There is no demonstrated need to lift the height limit in the entire Community Plan area which is 27 times as much land as the Sports Arena site.

Measure C is being used as a sleight of hand to raise the height limit for future development with no environmental analysis.

Vote NO on Measure C

{ 8 comments… read them below or add one }

Mat Wahlstrom October 24, 2022 at 10:59 am

“Measure C is being used as a sleight of hand to raise the height limit for future development with no environmental analysis.” Pretty much says it all.


Paul Webb October 24, 2022 at 1:42 pm

What? You expect something different from the City of San Diego?


Mat Wahlstrom October 24, 2022 at 1:59 pm

Their words, not mine. I’ve learned that even when you suspect the worst of our electeds, time will show you were only half right.


Holly Richardson October 24, 2022 at 1:02 pm

Interesting take here by the Sierra Club


Mat Wahlstrom October 24, 2022 at 3:00 pm

Can’t find the full statement on their website, but it was in the email they sent to their members this morning making the announcement, which has been reprinted here,


Ryan Tillman November 2, 2022 at 4:38 pm

Typical nimby response from an organization that has become overrun by nimbys who care more about their lawns than about building more housing during a crisis. The midway district is an ugly parking lot, there is no environment to protect here. But y’all just keep pretending you’re on the moral side


retired botanist November 3, 2022 at 4:48 pm

Ryan! Honestly? while I might appreciate the analogy, who has a fecking lawn anymore, besides golf course investors, and hotel financiers?! The midway district IS an ugly parking lot, so you want to re-paper it w/ condos, retailers, and only those who can afford such vagaries of wealth?! C’mon, man, this has ZERO to do w/ affordable housing! It has everything to do with protecting adjacent coastline, and crafting a ballot that actually ENSURES affordable housing… none of which Measure C ensures!


Frank Gormlie November 3, 2022 at 9:57 am

Ryan, it’s too bad you don’t appreciate all the good work for the environment over decades — before you were born probably — by the Sierra Club. And it’s too bad you’ve bought into the narrative that Measure C is the panacea for everything. Read the measure itself: nothing about affordable housing and nothing about parks. You’ve been lied to.


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