New Sunset Cliffs Merchants Assoc. to Hold Street Fair Sat., Sept.1

by on August 22, 2018 · 10 comments

in Ocean Beach

Two things are happening in south Ocean Beach in the Sunset Cliffs neighborhood.

First, local businesses and a few residents have just formed the Sunset Cliffs Merchants Association. On its facebook page, the group states:

The Mission of the Sunset Cliffs Merchants Association is to promote and support the Sunset Cliffs Business District, and bring economic prosperity to the local Sunset Cliffs businesses.

And second, the Association is holding a street fair on Saturday, Sept. 1. It will be on the 4700 block of Point Loma Avenue, which will be blocked off.  The street fair will go from 10 a.m. to 6 p.m. The street will be blocked of from 8 a.m. to 10 p.m.

But why a merchants’ group in south OB?

Judi Curry, in The Beacon, says those who organized the new group have “long felt that the area is different than the Ocean Beach Merchants Association.” She continues:

For one thing, it is a smaller area, more intimate, and dependent on each other for success. In order for the area to survive and not be taken over by large corporations, they have joined together to maintain local control of the Sunset Cliffs area, and at the same time, to keep the area a success while catering to the needs of the residents in the general area.

This feeling of being different from OB merchants is reflected in the group’s Mission Statement:

The Sunset Cliffs Merchants Association represents the Sunset Cliffs Business District (Sunset Cliffs Boulevard at Point Loma Avenue and the contiguous commercial locations). The businesses in the Sunset Cliffs Merchants association recognize the Sunset Cliffs district as its own district and not part of any other merchants or mainstream associations. … distinctive from the other Peninsula merchants associations.

So, on September 1, the new group will have the 4700 block of Point Loma Ave closed off, and hopes to have at least 100 vendors exhibiting their wares, several food trucks, along with food from Sunny’s, Rosario’s, Sea Trader, Little Lion, Surf Check, a “food eating contest”plus a beer garden, Judi tells us.  And there will be street performers, chalk artists, etc.

The vendors will be the typical ones other street fairs offer from jewelry, artistry, clothing, food, and everything else of the like. Plus some of the local businesses will be exhibiting their wares, such as Sunset Cliffs Pilates and The Inn at Sunset Cliffs.

They also hope to have 5 stages of music. Curry says:

Currently, they are recruiting local talent – music, artist, drama, etc. If you – or your child – plays an instrument; sings; draws, etc. contact the association and get a booth at the fair. You may obtain an application at or call 619-987-3629. If you would like to become a member of the SCMA, memberships for people living in the area is available for a small fee.

The newly-formed business group is a 501(c)6 private nonprofit business organization, and states, “operations of the association are conducted by a Board of Sunset Cliffs Business owners and residents.” The merchants and residents, it states, are “committed to creating a vibrant active business district, … for the community of Sunset Cliffs and all the visitors who come to see our great neighborhood.”


{ 10 comments… read them below or add one }

OBkid August 22, 2018 at 12:57 pm

dumb af


Dr. Jack Hammer August 22, 2018 at 3:49 pm

Terrible Idea. I thought we were trying to minimize traffic to the cliffs…

Thanks Rich… WTF???


Vern August 23, 2018 at 5:49 am

Five (5) stages of music? Seriously?
One guy with a banjo and a child with a washboard should be more than sufficient.
Aren’t most of the commercial units there boarded up anyway?

Else wise, booze from Sea Trader, a taco from Sunny’s and one can wander a few doors down to wash shop towels at the laundromat.


Law August 23, 2018 at 5:45 pm

Inn at Sunset Cliffs is not involved with the organization nor the event.


Danae Koolen August 24, 2018 at 11:36 am

Neither is Peak Performance Holistic Therapies and the majority of the merchants on this block. This is a quiet small business district and residential area with families. We do not support this event.


Jon August 24, 2018 at 8:35 am

As far as I can tell, the Sunset Cliffs Merchants Association is made up of one guy who rents a 200sq ft spot in a parking lot. He’s trying to give himself more power so they can’t kick him out of that spot as they want him gone. If you talk to any of the merchants around there, they have and want nothing to do him or the made up association. Despite that, he’s still using the names of those merchants to advertise for an event that is benefiting him and him alone. To that point, you probably should have done a little research to find out that there still aren’t permits granted for this street fair and there is no guarantee that it will still be happening.


LT August 24, 2018 at 12:08 pm

Many of us small business will have to close for the day due to no parking for clients./ residence and who wants to walk poseibly 5 blocks or more to theie car after a treatment. A street fair is not condusive to many of the businesses on this street. None of the businesses were spoken to to see how it would affect us. This happens I will be out at least $1000 for the day. Not cool for me to take that hit with today’s expenses. I feel that there are many other options to create events here that would support all businesses on this street. This guy did not consider any of that and is claiming to be about community?


Jon Carr August 24, 2018 at 12:30 pm

I’m surprised it’s gotten as far as it has. It seems nobody in that neighborhood is supporting the event, and businesses are making concerted efforts to distance themselves. I think there’s more to this story. I can’t even locate a corporate filing for this merchant association, let alone a proper 501c application with the IRS despite the claims being made that they’re a 501c6. Something is fishy in the state of south OB…


Vern August 24, 2018 at 1:05 pm

Sunset Cliffs Merchants Association lives in a blue VW van.


editordude August 24, 2018 at 1:32 pm

Thanks to all of you for these comments; they’ve awakened us and there’s been some follow-up, mainly based on your comments.


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