During the recent campaign to save the Torrey Pine on Saratoga, whenever there was a show down – or the promise of one – between those tree-hugging residents surrounding the infamous Pine and the Atlas tree chopping crews, you’d be sure to find television cameras and reporters at the scene.
The reporters – and their producers at the station – must have loved the Torrey Pine story – for all the times San Diego television viewers were shown the latest news-clips about those colorful OB residents trying to save that old tree.
However the particular station spun the story – newscasters would smile wryly as if to say, ‘oh, those cute but misguided OB tree-huggers, look what they’re up to now …’ and their viewers would then catch sight of protesting residents – with even one who climbed up into the giant Torreys – all set in conflict against the the city staffers, cops, and the tree-cutting crews … with the buzz of saws in the background.
It made for good visuals, for good stories, and many times the teasers leaped out at viewers.
We all know the media love conflicts – they thrive on them – and sensational stories or stories they can sensationalize are prime meat every night on the tube.