Nutrisoda is one of the various minor players in the soda pop business, but it happens to be owned by one of the biggies: PepsiAmericas, Inc. Since its introduction back in 2003, the soft drink has undergone a great deal of difficulty in attaining market share. Which in plain English, means it’s pretty much flopped.
It’s been reformulated twice, repositioned as a “natural lo-cal beverage”, cut its flavors from eight to four, repackaged, and been in and out of distribution in a variety of locales. Now it’s been pared down to two markets: San Diego and Minneapolis. (They are also selling it on amazon.com) And, in what can only be called a last ditch attempt to save the brand, the sidewalks around Ocean Beach have been spray painted with various cutesy advertising slogans for the product.
Ocean Beach Main Street Executive Director Denny Knox has written the company asking them to stop trashing sidewalks in the community.
We have just discovered that “Nutrisoda” has been stenciled all over our business district on our sidewalks in paint that doesn’t seem to come off. Please cease and desist immediately. You are defacing our community and advertising on our sidewalks for your commercial purposes. This is not acceptable under any terms. Please have this removed immediately.
Nutrisoda, according to their website, is only carried in Ocean Beach at Chris’ Liquor store over at Sunset Cliffs and W. Point Loma Ave. A call to the toll free number listed on their website by the OBRag was answered by a recording.
UPDATE: Here’s a form letter that OB Main Street just got in the mail… and OBMA’s response…right on!
We’re very sorry for the inconvenience. Please rest assured that the sidewalk stencils done by our street teams are 100% biodegradable chalk stencils that are certainly eco-friendly.
We would be happy to wash the stencils off in the area you noted you would like to provide your address.
Please let us know.
Lastly, we would like to send you some free Nutrisoda for your troubles. Nutrisoda is a 0 sugar, 0 aspartame, 0 sodium, 0-5 calorie soda that contains 11 vitamins and nutrients in every can. If this is something that interests you, please let us know and we’ll get that out to you as soon as possible.
Our sincere apologies, TEAM NUTRISODA
Dear Team Nutrisoda,
Thank you for your thoughtful form letter. We noticed that no name was provided as a contact for your company. As our merchants had to take time out of their day to scrub your advertising message off of our sidewalks with solvent, I hardly believe they would be interested in drinking your soda.
We respectfully decline your offer. We are also asking that you not canvas our area this holiday weekend as we suspect you are planning on doing. Our merchants work long and hard to sell their goods here in Ocean Beach, and the last thing we need is a pile of trash to pick up after you’ve gone.
These kinds of marketing tactics are not welcome in our neighborhood.
Originally posted May 22, 2009.