Editor: The following was sent to us by Gail Powell, an OBcean and occasional contributor here at the Rag. This could be good news – it’s just a rumor now, and we’re trying to track down its validity. Others have heard the rumor, such as Denny Knox, Executive Director of the OB Mainstreet Association. But so far, that’s all this is … a rumor. But the OB Rag has made a call to the owner of the property and we are awaiting a response.
By Gail Powell
This could be GOOD NEWS for OB residents:
My niece and I shopped at Apple Tree market,located at 4949 Santa Monica Ave. on Monday, Nov. 12. She saw someone she knew from high school who is employed there.
We all started talking and discovered that, according to this unidentified employee of Apple Tree, after the aging store closes in late November, a Foodland Market is coming in.
Foodland is an IGA store–Independent Grocers Alliance, and they have several other Foodland locations around the county. There are Foodland markets in Chula Vista, National City and East San Diego. Foodland stores sell shoes, socks, and scarves along with many ethnic cuisine items–very similar to a Mexican mercardo.
Perhaps the appeal from the Ocean Beach Mainstreet Association worked: a full-service market seems to be staying in Ocean Beach.
The Hirmez brothers assumed the Apple Tree store lease from Safeway on Aug. 28, 1988 and have served this beach community for over 25 years. According to a story in the Peninsula Beacon, “in 2001, the Hirmez brothers purchased the former Bank of America building on Newport Avenue, which now houses Ocean Beach Surf & Skate.” The Hirmez brothers are good friends with the owner of the Surf & Skate Shop, who now is on the lookout for another spot to move his popular sports business, because the Hirmez brothers now plan to move into that location at 4976 Newport Ave. The plans are to remodel the space into another full-service, though smaller, grocery store and the word is an upscale deli and bakery is also planned.
The Peninsula Beacon story noted the brothers are intent upon putting “together a nice, new store, but it’s going to take time.” Specifically, seven months. That is the time schedule that the brothers are hoping to keep in order to keep their Ocean Beach grocery vision alive.”